So, take a second and watch this video:
Sounds pretty neat, right? I mean…right up until the end.
I came upon this video from a Female Developer group I follow via Google Groups (“DevChix”); the thread was titled, “What do you all think about this?”
What do I think about this? I’m sure you can guess. And you’d be right.
I was so taken off guard by the bomb dropped in the video that I actually said aloud, “Whoa whoa whoa…what?” It was like whoever made the video took time to clearly explain how IPs work, took time clearly explain what their solution offers, and then stood up and turned around to laugh in my face. I’m don’t get it – why in the world did women suddenly become a target in this commercial? Why represent women in the commercial at all if your only goal was to demean them not but 30 seconds later?
Mostly, this just confuses me. It’s so bizarre, I’m not even sure how to comment on it other than to say “…really?” Other ladies in my DevChix group have taken their gripe straight to No IP’s Twitter with mixed success; apparently as long as they didn’t mean it to be offensive, everything is okay. And you know, it’s cool if they honestly, truly, for-realsies didn’t mean it to be offensive…but if that’s the case, apologize and fix it – don’t just offer up lip service. They’ve said they’re working on it…hopefully something will actually happen.
@eosadler I contacted our designer and am waiting on a reply about changing the voiceover
— No-IP (@NoIPcom) December 17, 2012
So congratulations, No IP! You’ve officially alienated women from your product for LITERALLY no reason whatsoever. Good job taking a good idea and then trashing it. Here’s to hoping it’ll actually get taken care of.